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6 articles
Some social media campaigns exist purely to make the room feel warm — plenty of applause, zero improvement in the patient. We name the symptoms of placebo marketing and offer a checklist to tell soothing from healing.
Ending an agency retainer and bringing social media in-house is a bit like being discharged from hospital — the recovery plan matters more than the operation. Here's our unapologetically opinionated 30-day discharge plan for UK brands ready to fly solo.
Not every social media relationship is worth saving. Here's how to spot when your agency or in-house team is keeping your brand on life support — and how to hand over the notes without losing the plot.
Every trend comes with a leaflet nobody reads. We've read them for you, flagging the dizziness, the brand damage and the occasional full-body cringe that comes from overdoing what everyone else is doing. Dosage guidance included.
Likes, follower counts and impressions are the sugar pills of social media marketing — they make everyone feel marvellous while the underlying condition quietly worsens. It's time UK brands demanded a metrics regime that actually treats the patient.
The loudest brands on social are increasingly the loneliest. Here's why warmth, responsiveness and good old-fashioned bedside manner are quietly outperforming the hard sell — and what the likes of Monzo and Hotel Chocolat understand that their competitors don't.